10% of the proceeds from each rug sold go to forgotten Berber and nomadic families living in the Atlas Mountains and the wilderness.
The remote areas of Morocco are home to many people who live in very poor conditions. There are no roads in remote areas, electricity and water can be very limited, just enough to drink and cook. Winters in frivolous buildings and tents are very cold and snowy. Those children who have the opportunity to go to school can have a 15km trip to school walking in the sun or in the cold in winter.
Warm clothing, intact shoes and bicycles, for example, would be necessary. In addition, the availability of medicines is challenging and valuable compared to Europe. Long-term patients cannot afford treatment or medication. So help is needed for the basic needs of living.